Build your own thing. For Real.
A New Kind of Entrepreneurial Program
Where kids build real businesses and real-life skills.
STAND is an IRL space where kids learn to create, problem-solve, communicate, and turn ideas into something real.
STAND is coming to Los Angeles!
Our first location opens this fall in LA!
For eight weeks, kids ages 8–13 take an idea and turn it into a real business.
- Week 1–2
- Find the idea.
- Week 3–7
- Build the brand, the product and the plan.
- Week 8
- Pitch it live in front of a room.
Along the way, they’ll get hands-on mentorship, build alongside other kids, and use digital tools to help bring their ideas to life.
Because some things you only learn by doing them.
FAQ
Where is STAND?
STAND is opening in West Los Angeles this fall. More details on our first space soon — and more cities to come. Sign up for updates.
Who is STAND for?
STAND is designed for kids ages 8–13 who want to make, build, create, and try something of their own. No business idea required.
What can I expect?
Eight weeks of building a real business from the ground up. Kids go from idea to brand, product, pricing, marketing, and a real pitch — learning by doing every step of the way.
STAND is built to feel more like a studio, workshop, and startup than a classroom. Kids are making, testing, talking, solving problems, and building something that’s actually theirs.
What will my kid leave with?
A business they built themselves — plus a much bigger sense of what they’re capable of. They’ll also leave with their brand, business plan, pitch, and a STAND login so they can keep building on our platform.
What kinds of skills will they learn?
The business is the vehicle. Along the way, kids practice creativity, communication, money, problem-solving, decision-making, resilience, and how to take something from an idea to reality.
Who teaches STAND?
People who know what it means to build something in the real world. STAND brings together entrepreneurs, makers, creatives, and mentors to help kids build their own thing.
When does it start?
Our first Los Angeles cohorts launch this fall. Sign up to be the first to hear about dates, enrollment, and our new space.