Build your own thing. For Real.
A Modern Day Lemonade Stand
Where kids build real businesses — and the real-life skills that come with them.
STAND is an IRL space for kids ages 8–13 to make, build, problem-solve, communicate, and bring an idea to life. Entrepreneurship is the vehicle. Everything they learn along the way is the point.
STAND is coming to Los Angeles!
Our first location opens this fall in LA!
For eight weeks, kids ages 8 to 13 take an idea and build it into something real.
- Week 1–2
- Find the idea.
- Week 3–7
- Create it. Design it. Build it.
- Week 8
- Share what you made.
The eight weeks culminate in Pitch Night, where kids get up and present the business they built.
Along the way, they get hands-on mentorship and build alongside other kids.
Because some things you only learn by doing.
FAQ
Where is STAND?
STAND is opening in West Los Angeles this fall. More details on our first space soon — and more cities to come. Sign up for updates.
Who is STAND for?
STAND is designed for kids ages 8–13 who want to make, build, and create alongside other kids. No business idea required.
What can I expect?
STAND is built to feel more like a studio and workshop than a classroom. Kids are making, testing, talking, solving problems, changing their minds, and building something that’s actually theirs.
Eight weeks of taking an idea and building it into a real business. Kids go from idea to brand, product, pricing, marketing, and a final presentation. Learning by doing every step of the way.
What will my kid leave with?
An idea they built out themselves, and a stronger sense that they can figure things out on their own. They’ll also leave with their brand, business plan, and a STAND login so they can keep working on their idea.
What kinds of skills will they learn?
Entrepreneurship is the vehicle. Everything they learn along the way is the point.
Along the way, kids practice creativity, communication, money, problem-solving, decision-making, resilience, and how to take an idea into the real world.
Who teaches STAND?
People who know what it means to build something in the real world. STAND brings together entrepreneurs, makers, creatives, and mentors to help kids build their own thing.
When does it start?
Our first Los Angeles cohorts launch this fall. Sign up to be the first to hear about dates, enrollment, and our new space.